Department of Advertising, Albert Laurence School of Communication Arts has been established in 1992. All the lecturers, staff members, and students have been together for almost 3 decades. Throughout the years, there were so many things we have created, experienced, and shared.

We communicate those stories about us through our own brand communication elements, namely logo, and Adpresentative characters.

The logo with a pencil illustration represents a creator, a drafting process, and a thought-expressing tool. The waves show a ripple effect where things catch on and connect with one another. In addition, both the logo and the Adpresentative character display Competent and Friendly personalities.

Advertising department does not only possesses a clear personality, but it also carries a good reputation of having a strong connection and relationship among Ad people and their social circles. People stay connected whether they are students-students, students-alumni, alumni-lecturers, and so on.

Therefore, to further emphasize the brand concept, the contributors highlight both the brand personality and the key reputation of the department using new lettering artwork. This new brand communication element is introduced to celebrate and cherish beautiful relationships among Advertising lecturers and their social ties.