One of the longstanding forms of relationship in human life is the ‘relations of community’. It refers to relationships and interactions between people living in the same locality or living in the same area. However, the relationship in a community does not mean the relationship among people only but including the relationship of people in the community with other things. These community’ assets reflect the identities and uniqueness of that community as well. Therefore, if the people in the community are encouraged to study, identify and present their identities to the outside society clearly, it will make the community a good relationship, unity, and becoming a stronger community.

      The survey from the Department of Public Relations shown that there is one of the community in Samut Sakhon province which is ‘Baan Rang Chan Seaside Community’ still have a problem regarding how to present the image of their product to the market. Also, the problem of presenting the strength of their product to the society is the uniqueness of Rang Chan’s salted egg that is different from other places. Therefore, the Department of Public Relations cooperates with this community by helping them to design and create the Rang Chan salted egg’s logo, mascot character, and slogan to present the identities and uniqueness of this product clearly to the market. Furthermore, the department aims to solve the problem of the community mentioned above and also strengthen the relationship with the community.