According to Assumption University’s motto which is “Labor Omnia Vincit.” This Latin motto stands for “Work conquers all things.”, hard work embodied in diligence and perseverance leads one to achieve greater things in life. It can thus be said that in whatever you do, do your best.  This valuable motto has been carried along to all Gabrielite institutions in Thailand and abroad.

The motto consists of 3 Latin words are as follows:

• Labor is a Latin root word means “work” 
• Omnia simply means all, entirely, and completely 
• Vincit means to conquer or to win

The motto personifies the importance of giving one’s best in all endeavors. It is the university’s hope that each student will approach learning with passion and perseverance; that he will form lasting friendships and thus understand the meaning of loyalty, sincerity and fellowship; that he will become socially responsible citizens who would learn from the youngest age how to give of themselves for the greater good; that he will laugh and play and enjoy being a boy. Above all, he must always be mindful of God’s grace and presence. (St.Gabriel’s primary school)

Labor Omnia Vincit (work conquers everything) is a historically significant slogan associated with the American and English labor movements. It was also the motto of the Knights of Labor, a group started in the 1860s in America. The Knights of Labor had members in Australia in the late nineteenth century. Geelong (Vic.) Trades Hall adopted the slogan as its motto and inscribed it on their building. A large number of Australian schools and others have also taken the slogan as their school code. (Geelong Trades Hall Front View ‘Labor Omnia Vincit’,” Medievalism in Australian Cultural Memory, accessed January 16, 2021, https://ausmed.arts.uwa.edu.au/items/show/282.)

The phrase also appears in Virgil’s “Georgics”, Book I, in the form “Labor omnia uicit improbus” (“uphill work overcame all things”). The poem was written in support of Augustus Caesar’s “Back to the land” policy, aimed at encouraging more Romans to become farmers.

Additionally, the phrase is the state motto of Oklahoma. It was also the motto of the American Federation of Labor, one of the first labor unions. Modern unions such as the International Union Of Operating Engineers carry on the tradition and incorporate the phrase into their logos. The phrase first appeared on the territorial seal of Oklahoma Territory, and was incorporated into the state seal in 1907. (Enacademic.com)

 As a modern day, current students are unaware of Assumption University’s prestige motto which is “Labor Omnia Vincit” or “Work conquers all things.”  Even Though, Assumption University has always been promoting its motto to reach students and stakeholders. The complexity of its motto’s and the design couldn’t convey meaning to students. Thus, this could regretfully cause confusion and ignorance to students’ understanding of the core value of Assumption University. Hence, students are unable to recall, to understand and to utilize the core value of Assumption University efficiently. Consequently, students have an ambiguous relationship toward Assumption University which could lead to low engagement between the current students and university. If the problem could be solved and students were aware of the motto deeply, it would benefit students by enhancing the relationship with Assumption University and up to their future career.