PONGPIPAT
PONGTON

DEPARTMENTS OF
PUBLIC RELATIONS

BACKGROUND/SHORT DESCRIPTION

Mass media influences have an extraordinary effect on humanity. Media become a part of human life from awakening to sleep. George Gerbner (1978) claimed that heavy viewers tend to imitate themselves as what they receive from media. The stereotype on media presentation regards to directly affect human reality as receivers desire to be like on media. The fake natural beauty is cultivated and affected on social context and attitude through mass media consumption. This artwork compares and metaphors people’s mindset and thinking as Rubik’s Cube which can blur, blend, blend, and blind their own attitude and thought because of heavy media consumption. This metaphorical A2 poster is designed to interpret the cultivation theory and objectification theory of human beings by metaphor technique. By studying these theories is indeed for comprehension in the historical and cultural perspectives.

TYPE

DESIGN

WORK

MEDIA/
TECHNIQUE

ILLUSTRATION

©2021 PONGPIPAT PONGTON

©2021 ALBERT LAURENCE

SCHOOL OF COMMUNICATION ARTS

ALL RIGHTS RESERVED.