overview

Bachelor of Communication Arts in Imagineer Media Entrepreneurship The innovative communication arts program designed for challenges in the metaverse. Students are equipped with four skills, which are communications, design, business, and information technology to produce graduates, who have what it takes to conquer the future. The program provides learning by doing with professionals from all the relevant industries as well as certificates from leading global institutions to prepare graduates to be creative connected global citizens. Follow Your Dream and Dictate Future.

Imagineer Media Entrepreneur-ship (IME)

The key concept for this program is the development of graduates to capture the myriad of opportunities available in the Metaverse. Students would have four critical skills in their studies, which are management (business), communications, design, and technology.

Imagineer means bring the creative concepts developed in the mind into reality. This is easily facilitated in the world of the Metaverse, where animations and 3D creations can be used in actual interactions. It was only in October 2021 when Facebook changed its company name to Meta to signify its commitment to developing this new technology. Currently, Europe needs 30 – 40 thousand workforce to fuel development in the Metaverse.

IME is an innovative program that enables students to bring their imagination into career opportunities, which is aligned to the entrepreneurship in the name of program. Through the Media Incubator students bring their ideas to the table and the program would contact partners to put the ideas into actual business practice. This includes creating new career opportunities such as virtual event planning or even creation of virtual influencers. In addition, this program is true to the Albert Laurence School of Communication Arts concept of Creative Connected Global Citizen. During the course of the studies, students would receive 2 certificates from leading global institutions. During the internship and after graduation students have the opportunity for placement abroad as well. As a result, upon graduation students can start a career anywhere in the world.

The program can be completed either in 3 years or 4 years. If students choose the 4-year program track, they can get another degree in Bachelor of Fine Arts in Creative Communication Design. In the four-year track students can choose to study in the Graphics Design, Character Design, or Metaverse Narrative Space Design concentrations. In the Metaverse Narrative Design concentration, students would study with the Montfort del Rosario School of Architecture and Design and receive a certificate from the school.

The IME program prepares students for a challenging future in the ever-growing field of communications with the world of the Metaverse.

Follow Your Dream and Dictate Future

IME CAREER OPPORT-UNITIES

IME CAREER OPPORTUNITIES

In addition to the traditional communication and design careers such as graphics designer, digital creative, digital analysts, digital planner, and digital content creator, IME provides more careers in the ever-expanding world of the Metaverse.

In addition to the staple of software engineers and game designers, the Metaverse future has more opportunities. As suggested by Tech Blogger Adrien Book, in the exciting future there are also many more exciting jobs.

Metaverse Planner manages strategic portfolio of opportunities from proof-of-concept to pilot to deployment. That means identifying market opportunities, building business cases, influencing engineering roadmaps, and developing key metrics. This requires the skills of Communication Arts, Business, and IT.

Metaverse Storyteller designs immersive quests for the users to explore the metaverse, training scenarios for the military, hard-to-spot marketing opportunities in the form of narratives for corporations. This requires the skills of Communication Arts, Design, and IT.

World Builder needs to be forward-thinking and facing, as much of what they will dream of won’t yet exist in the form of a technology or a product solution. This requires all four skills of Communication Arts, Design, Business, and IT.

Follow Your Dream and Dictate Future

Learning Experience

Three Year Track

4 years Expectation and Learning outcome in IME curriculum

1St year

Fundamentals of the principles of communication arts, design, digital artificial intelligence ideology, creative and business oriented mindset. Exposure to innovative platforms UI/UX with leading international institutions.

2ndyear

Building the intermediate level of Imagineering media design concept, understanding of the digital competitive technology landscape, and digital media based on hand-on approach that lead to the development of higher level of communication business idea for metaverse application.

3rd year

Professional level in Imagineering business and media management, building business plan based on entrepreneurial creative mindset, combining creativity with digital technology know-how that results in business innovative ideas.

Four Year Track

1St year

Fundamentals of the principles of communication arts, design, digital artificial intelligence ideology, creative and business oriented mindset. Exposure to innovative platforms UI/UX with leading international institutions.

2nd year

Building the intermediate level of Imagineering media design concept, understanding of the digital competitive technology landscape, and digital media based on hand-on approach that lead to the development of higher level of communication business idea for metaverse application.

3rd year

Professional level in Imagineering business and media management, building business plan based on entrepreneurial creative mindset, combining creativity with digital technology know-how that results in business innovative ideas. Internship, exploring and experiencing real cases with the leading communication arts firms, implement the Imagineering media design concept on the real cases and get the real working experience from the industry.

4th year

Students choose from concentration in Gamification Design, Visual Graphics Arts, and Metaverse Narrative Space Design. Students take additional courses for one year and receive a Bachelor in Fine Arts in Creative Communication Design in addition to the Bachelor of Communication Arts in Imagineer Media Entrepreneurship. If students choose the concentration in Metaverse Narrative Space Design, which is a collaboration with the Montfort del Rosario School of Architecture, they would receive a certificate in architecture.

Teaching and Learning Philosophy

Classes are designed to be interactive and engaging. Scheduling is flexible to accommodate the certification programs, workshops, and activities. With only 30% of lecture in courses offered by the program learning is more about doing than just memorizing. Students get hands on experience from industry practitioners, which is an important component of education in the Albert Laurence School of Communication Arts.

The labs designed for the Imagineer Media Entrepreneurship (IME) put learners’ needs as the priority. Students can explore the latest technology for creating content in the Metaverse. In addition, students would join many activities such as creative workshops, technology demonstrations, and pitching opportunities.

Media Incubator

The Media Incubator is a unit created to provide “Imagineer” concepts to become career or business opportunities. Students and faculty members develop ideas that can become “Entrepreneurship” in “Media” practices. Then these ideas are proposed to partners, who would assist in developing the business opportunities. It can be said that the Media Incubator is the core that drives the activities in the IME program.  

Forthcoming Projects

Voice-Acting with DEX
When a student proposed his dream, we would make it a reality. With more content needing voice acting, this small industry needs an upgrade. Partnering with DEX, who holds licenses to top-notch anime like Demon Slayer, One Piece, and Gundam (and much, much, more), this course would provide training for students wishing to have a career in voice acting.

Virtual Event and Virtual Influencer with NIDA and Real Bangkok (funded by the Creative Media Foundation) The next normal world is a virtual one. Keenly aware of this change in consumer behavior, collaboration has been made with NIDA and Real Bangkok to train students and the public on how to create virtual events and avatars.

Creative Product Ideas X Social Enterprises with leading advertising and digital agencies
An intensive free elective course offered to students, who want to challenge themselves in creating innovative product ideas with a twist of good to assist social enterprises. Leading advertising and digital agencies as well as marketers and influencers share their experiences and conduct workshops for students to achieve their goals.

Life in the Metaverse Series
Everyone talks about the Metaverse as a world of opportunities. But how does it do that exactly? In these series of talks the IME program and its partners would present the opportunities available in areas such as real estate, finance, fashion, cars, entertainment, and even tourism.

Internship

Students can choose to do internship for one semester or two semesters depending on the project they are working on. Internship placement would be dependent on aligning the student’s interest with the organization.

Admissions Requirement

  • Students need to submit the following documents
  • Transcript 5 semesters
  • Portfolio or self-introduction clip 3 – 5 minutes long
  • Copy of Citizen ID (for Thai students) or Passport (for International Students)
  • Copy of House Registration (for Thai students)
  • Photograph
  • IELTS or TOEFL results (not compulsory)

Frequently asked questions

Q. What are the admission requirements?

A. Students can either submit a portfolio or a 3 – 5 minute video introducing themselves. The program would make an appointment for interview.

Q. Is IELTS or TOEFL required for admission?

The scores are not compulsory. However, students with good scores can waive English courses.
For more information

Q. How to apply to the program?

A. Students can apply at both of the campuses in Huamak or Suvarnabhumi or apply online at AU admission website

Undergraduate Admission Schedule

 Academic year 1/2023

Information Date
Application Form Available
November 15, 2022 - March 21, 2023
Examination Date
March 23, 2023
Induction Program
March 25, 2023
Intensive Courses
March 27, 2023 - May 12, 2023
Au Orientation
Online www.freshmenorientation.au.edu
Registration Period
To be announcement (via AU Spark)
Classes start
June 6, 2023

Q. How much does the program cost?

A. The total cost for 3-year track is 830,000 baht. Students will get one Macbook Pro and 3-year license for Adobe Suite.

The payment for each semester would be as follows:

Year / Semester Cost / Thai Bath
Year 1 Semester 1
250,000 Thai Baht
Year 1 Semester 2
100,000 Thai Baht
Year 2 Semester 1
120,000 Thai Baht
Year 2 Semester 2
120,000 Thai Baht
Year 3 Semester 1
120,000 Thai Baht
Year 3 Semester 2
120,000 Thai Baht

Q. Is scholarship available?

A. This program is not eligible for scholarship.

Q. Are there international internship opportunities?

A. Yes, there are international internship opportunities. The decision to allow such internships depend on the alignment between the student’s interest and the company accepting the intern.

Q. What is the difference between the three-year track and the four-year track?

A. The IME program can be completed either in 3 years or 4 years. If students choose the 4-year program track, they can get another degree in Bachelor of Fine Arts in Creative Communication Design. In the four-year track students can choose to study in the Graphics Design, Character Design, or Metaverse Narrative Space Design concentrations. In the Metaverse Narrative Design concentration, students would study with the Montfort del Rosario School of Architecture and Design and receive a certificate from the school.

Albert Laurence School of Communication Arts

Assumption University (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad km. 26, Bangsaothong,
Samuthprakarn, Thailand 10540

Albert Laurence School of Communication Arts

Assumption University (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad km. 26, Bangsaothong,
Samuthprakarn, Thailand 10540