overview

Bachelor of Communication Arts in Creative Commercial Communication We believe that Communication Arts in the 21st century are driven by creative economy, digitalization and sustainability. Our program, the Bachelor of Communication Arts in Creative Commercial Communication (CCC) aims to produce graduates who are both creative communicators and strategic entrepreneurs. Students will be exposed to various forms of creative and commercial communication and media. Our program will ignite your creative ideas, encourages you to create creative commercial communication and challenges you to innovate sustainable communication solutions in the digital era.

creations

  • live show
  • projects
  • performance

activities

  • csr
  • events
  • sports

alumni

  • list
  • connection
  • business

Creative Commercial Communication

The key concept for this program is the ignition of your creative ideas to create sustainable commercial communication solutions that are globally recognized in the digital era. Students would master five crucial skills and mindsets of the 21st century, which are creativity, strategic thinking, commercial communications, digitalization, and sustainability.

CCC is an interdisciplinary program that enables students to select from various concentrations across the disciplines of communication arts, communication technology and science, gamification, event, music, food technology, tourism and hospitality business.

# Concentration in Advertising and Brand Communication
# Concentration in Digital Media Communication
# Concentration in Image Management and Public Relations
# Concentration in Innovative Gamification and Content Management
# Concentration in Live Event Creation and Management
# Concentration in Tourism, Restaurant, and Café
# Concentration in Food Technology
# Concentration in Music Entrepreneurship
# Concentration in Marketing Communication Technology

The CCC program can be completed dually with a second degree. By fulfilling the credit requirements, they can get the second degree from the School of Science and Technology, the School of Music, the School of Biotechnology, or the School of Management and Economics.

Career Opportunities

The CCC program opens up a myriad of career opportunities. The interdisciplinary concentrations enable students to secure jobs in various fields. Furthermore, students will also be equipped with the necessary knowledge, skills and mindsets to become communication arts entrepreneurs.

Creative and Production Opportunities
  • Creatives
  • Art Director
  • Copywriter
  • Creative Director
  • Communication Designers
  • Brand Designers
  • Digital Media Designers
  • Film and Documentary Producers and Directors
  • Scriptwriter
  • Event Organizers
  • Event Managers
  • Project Managers
Communications Opportunities
  • Marketing and Brand Communication Strategists
  • Brand Managers
  • Strategic Planner
  • Media Planner/Buyer
  • Account Executive
  • Account Manager/Director
  • Insights/ Communication Researcher
  • Game Streamers
  • Content Creators
  • Content Manager
  • Corporate Communication Officers
  • Public Relations Officers
  • Image and Reputation Manager
Entrepreneurial Opportunities
  • Communication Arts Entrepreneurs
  • Brand Owners/Startups
  • Influencers

Learning Experience

1St year

Fundamentals of communication arts, creative ideas, and strategic thinking for commercial communication. Exposure to basic photography, digital communication designs, and production management.

2ndyear

Acquiring insights at the micro and macro levels and turning them into sustainable commercial communication solutions that are globally recognized in the digital era. Mastering digital communication designs, creative storytelling, and presentation skills.

3rd year

Deep diving into various concentrations across the disciplines of communication arts, communication technology and science, gamification, event, music, food technology, tourism and hospitality business. Hands on experience through creative entrepreneurial project management and internship.

4th year

Industry and professional exposure through comprehensive workshop. Students integrate interdisciplinary knowledge and skills on real case studies provided by brands, corporations, and industry experts.

Teaching and Learning Philosophy

Classes are designed to be interactive and engaging. Scheduling is flexible to accommodate the certification programs, workshops, and activities. An effective blend of lecture and practice ensures that the program learning is more about doing than just memorizing. Students get hands on experience from industry practitioners, which is an important component of education in the Albert Laurence School of Communication Arts.

Internship

Students will have an opportunity to intern during the summer semester. Internship placement would be dependent on aligning the student’s interest with the organization.

Admissions Requirement

  • Students need to submit the following documents
  • Transcript 5 semesters
  • Portfolio or self-introduction clip 3 – 5 minutes long
  • Copy of Citizen ID (for Thai students) or Passport (for International Students)
  • Copy of House Registration (for Thai students)
  • Photograph
  • IELTS or TOEFL results (not compulsory)

Frequently asked questions

Q. What are the admission requirements?

A. Students are required to take the entrance examination. In addition, students can either submit a portfolio or a 3 – 5 minute video introducing themselves. The program would make an appointment for the entrance examination and interview.

Q. Is IELTS or TOEFL required for admission?

A. The scores are not compulsory. However, students with good scores can waive English courses.

for more information

Q. How to apply to the program?

A. Students can apply at both of the campuses in Huamak or Suvarnabhumi or apply online at AU admission website

Undergraduate Admission Schedule

 Academic year 1/2023

Information Date
Application Form Available
November 15, 2022 - March 21, 2023
Examination Date
March 23, 2023
Induction Program
March 25, 2023
Intensive Courses
March 27, 2023 - May 12, 2023
Au Orientation
Online www.freshmenorientation.au.edu
Registration Period
To be announcement (via AU Spark)
Classes start
June 6, 2023

Q. Is scholarship available?

A. Yes, this program is eligible for scholarship.

Q. Are there international internship opportunities?

A. Yes, there are international internship opportunities. The decision to allow such internships depend on the alignment between the student’s interest and the company accepting the intern.

Albert Laurence School of Communication Arts

Assumption University (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad km. 26, Bangsaothong,
Samuthprakarn, Thailand 10540

Albert Laurence School of Communication Arts

Assumption University (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad km. 26, Bangsaothong,
Samuthprakarn, Thailand 10540